Watch: Google posts a video doodle for Saul Bass' 93rd birthday
IBNLive.com | Updated May 07, 2013 at 05:06pm IST
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Google celebrates the 93rd birth anniversary of the Saul Bass, the graphic designer behind the classic Alfred Hitchcock opening credits with a video doodle that salutes the man and his work. Saul Bass was born on May 8, 2013 and the doodle will feature on selected Google home pages on Wednesday.
The 1 minute 20 second doodle showcases some of the best examples of Saul Bass' work. Watch.
Saul Bass's film titles celebrated in Google doodle
Designer of famed credits for Alfred Hitchcock and Martin Scorsese gets elaborate animated tribute
Saul Bass celebration animates Google's name in several different styles, playing on the designer's best-known credit sequences. Photograph: Google/screen grab
Google has marked the birthday of Saul Bass with one of the search engine's most elaborate "doodles" yet – an animated sequence based on his designs for film title credits, film posters and corporate logos.
Bass, who died in 1996, worked with film-makers including Alfred Hitchcock, Billy Wilder, Stanley Kubrick and Martin Scorsese over the course of a 40-year career, approaching his commissions in the spirit of a graphic design problem to be solved.
Born into an immigrant family in New York's Bronx, he began working on print work for film adverts in Hollywood during the 1940s. A breakthrough came in the film industry when he was hired in 1954 by Otto Preminger to create an innovative title sequence for the credits of the film, Carmen Jones, which he did using an animated flaming rose. Until the 1950s, the normal method for film credits was to present names and titles on cards, or against an unmoving backdrop.
The following year, Bass's credit sequence for another production, The Man With the Golden Arm, played again with a strong graphic image – white lines rearranging themselves into a twisted arm – which was carried over into the film's publicity, prefiguring the corporate identity approach of modern film advertising.
Bass later worked for Alfred Hitchcock on North by Northwest and Psycho, once again using his favoured lines, which morphed into a vortex of whirling spirals in the opening credits of Vertigo.
After a lull in the 1960s, he made a comeback in the 1970s. His lastcompleted credits sequence was for Casino, which featured Robert De Niro being blasted by a car bomb through a raging inferno of Las Vegas neon in Casino.
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